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How to Create a Welcome Message

Tips for writing an engaging welcome message for your employee handbook.

Joanne Suter avatar
Written by Joanne Suter
Updated this week

A welcome message sets the tone for the entire employee handbook. It should be brief, authentic, and values-driven, introducing not just the organization, but the team your employees are joining.

How to add a welcome page to your AirMason document

Adding a welcome page to your AirMason document couldn't be easier.

Simply follow the simple steps outlined in this article to add a new page. Pro tip: When prompted to pick a page template, our pre-made 'Letter' template includes a signature field - perfect for signing off your new welcome message.

Tips for creating a strong welcome message

Who should it be addressed from?

Ideally, the message comes from senior leadership or HR - someone signalling accountability, investment, and priority.

This also reinforces that the handbook reflects values and strategic direction, and isn't just a part of administrative or legal requirements.

What should be included?

A strong welcome message may cover:

  • Your company’s mission, values, or guiding principles (reiterating these from day one in writing will increase engagement from the off)

  • An overview of mutual expectations (what makes people thrive at your company; how you empower them to do so)

  • How the handbook should be used (veer away from the legalese here and discuss real purpose: an introduction to the company, values, etc)

  • A note of appreciation for joining the team (and a nod to the long, successful future you hope to share!)

What should be avoided?

Stay true to a warm and friendly welcome - try to avoid:

  • Legal or contractual language (this part is about culture, not compliance - save the legalese for later)

  • Detailed policies or procedures (which are better suited to later, relevant handbook sub-sections)

  • Specific statements or information which applies only to certain employee groups (your welcome message should be inclusive and applicable to all)

  • Overuse of internal or industry jargon (which may leave new hires feeling out of their depth or behind the curve from the get-go)

Tone and Style

This is your first opportunity to introduce more than just your company, but the brand itself, your company culture, and your communication style.

Keep your welcome message friendly, warm, and positive. Ensure it reflects a personal tone, or that of the company itself; something which lets new hires know how you communicate on a personal level at work. Think professional, but human.


AirMason is bridging the gap between HR documentation and employee experience, by empowering teams to build stunning digital libraries which engage, inform and inspire.

For more guides, tips, and tricks, visit support.airmason.com or reach out to our Customer Success team.

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